4 Ways to Save Time on Your Digital Marketing
Most modern business owners know that digital marketing is a hugely important part of running your own company. A good digital marketing strategy can bring in potential new leads and sales and make a huge difference in the amount of profit you turn over. However, digital marketing can also be a very time-consuming process, especially if it’s not your area of specialty. If you are struggling to find the time, budget, or resources to invest in a good digital marketing strategy, the good news is that there are plenty of ways to save time on the process and even reduce costs at the same time.
Work With an Agency:
Working with a digital marketing agency might seem like an unnecessary cost for a new small business owner who wants to save as much money as possible by taking the DIY route, but the truth is that this isn’t always true in the long term. In fact, trying to do your own digital marketing when you have little experience usually always ends up costing you more over time. Instead, leaving it up to the professionals can mean that you enjoy a bigger return on your investment while freeing up your time to focus on the other stuff.
If you have recently launched some marketing campaigns and aren’t sure where you are going wrong, tracking the data is absolutely important. UTM links are the ideal way to track data and metrics on your digital marketing campaigns to help you figure out what you are doing well and what needs changing. UTM codes are regular links that are provided with variables that contain certain information such as the source, medium, and campaign name to better allow you to track campaign performance using Google Analytics. You can utilise software such as UTM Star to create and manage your different UTM codes in order to gain valuable insights into how each campaign performs. This is much more effective than overcrowded spreadsheets that lose clarity.
Whether you are planning a new PPC campaign or a social media calendar, the worst mistake is to go into any form of digital marketing when you are not prepared. To make sure that you get the best results, it’s important to dedicate some time to outline the strategies that you are going to use and putting together a calendar that clearly states what you are going to do and at what time. If you are working on digital marketing with a team, it’s a good idea to collate this information in a shared document or spreadsheet so that everybody has real-time access. Tools like Trello can also be really useful.
Today, the booming growth of the software as a service (SaaS) means that business owners have a huge catalog of digital marketing tools and technologies at their disposal. There are hundreds of online tools that you can use to make your marketing efforts even more efficient and profitable. For example, Hootsuite is ideal for scheduling your social media posts ahead of time or if you’re feeling stuck for blog posts ideas, Hubspot’s topic generating tools is very useful.
Digital marketing doesn’t need to consume all the time you spend running your business when you use the right strategies.